Quick Answer: Why Are Press Releases Important?

What is the value of a press release?

Adds to credibility.

Writing press releases adds to your credibility as well as to your search engine optimization score.

When potential customers read your releases, they’ll be impressed with you and may respect you more.

This makes it more likely that these customers will do business with you..

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

What are the rules of writing a good press release?

The 10 golden rules of writing press releasesKeep it brief. … Use attention-grabbing headlines. … Include a release date. … Convey the key facts in your first paragraph. … Expand the story – but keep it lean. … Include some good quotes. … Add a profile or backgrounder and contacts. … Include a photograph.More items…

What is a good press release?

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.

What are three qualities of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

Why are media releases important?

Improving brand image. Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want. Publishing more press releases more often is a good way to improve your brand’s image. Images help drive interest.

What are the advantages of press?

Major Benefits of a Press Release ‍Immediate exposure to an established audience.Affordable cost.Potential sales increase.Major SEO benefits.Increased web traffic to your website.Social sharing potential.Builds a working relationship with PR firm.Possibility for return customers.More items…•

What happens after a press release?

Once you have written the press release, gathered your images and video, and made sure it is error free it’s time for publication. … They usually distribute to a ring of sites they are associated with, which means there is not a great chance of getting picked up in any prominent publication.