What Are The Factors Affecting Consumer Decision Making Process?

How do emotions affect purchasing decisions?

How do emotions affect purchasing decisions.

emotions affect purchasing decisions because say for example you are at the grocery store.

If you are hungry you are more likely to buy more food compared to ifyou weren’t hungry you wouldn’t buy as much food.

That’s why people say not to goto the grocery store hungry..

How do you influence customer decisions?

6 Ways to Influence Customers and Grow SalesMake them feel uniquely special. Smile and truly welcome your customer. … Offer lots of information. Consumers look for trustworthy, knowledgeable individuals to educate them on a purchase. … Customers need to be involved in the decision. … Tell the story. … Make realistic promises. … Provide a high level of service.

What are the stages of the decision making process?

7 Steps of the Decision-Making ProcessIdentify the decision.Gather relevant info.Identify the alternatives.Weigh the evidence.Choose among the alternatives.Take action.Review your decision.

What are the factors affecting consumer Behaviour?

3.2 The factors which influence consumer behaviourPsychological (motivation, perception, learning, beliefs and attitudes)Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)Social (reference groups, family, roles and status)Cultural (culture, subculture, social class system).

What are the 4 elements that influence consumer decision making?

There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system.

What are the 5 main factors that influence purchasing decisions?

Here are 5 major factors that influence consumer behavior:Psychological Factors. Human psychology is a major determinant of consumer behavior. … Social Factors. Humans are social beings and they live around many people who influence their buying behavior. … Cultural factors. … Personal Factors. … Economic Factors.

What are five factors that influence our decisions?

Significant factors include past experiences, a variety of cognitive biases, an escalation of commitment and sunk outcomes, individual differences, including age and socioeconomic status, and a belief in personal relevance. These things all impact the decision making process and the decisions made.

What is the first step in the consumer decision process?

Problem recognition The first step of the consumer decision-making process is recognizing the need for a service or product. Need recognition, whether prompted internally or externally, results in the same response: a want.

What are the types of consumer behavior?

There are four main types of consumer behavior:Complex buying behavior. This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. … Dissonance-reducing buying behavior. … Habitual buying behavior. … Variety seeking behavior.

What is the consumer decision making process?

The consumer decision making process is the process by which consumers become aware of and identify their needs; collect information on how to best solve these needs; evaluate alternative available options; make a purchasing decision; and evaluate their purchase.

What are 3 types of decision making?

There’s 3 “types” of decisions: (1) Go or No-Go… (2) choose among available alternatives…. (3) create alternatives (through brainstorming or synectics)… then choose the “right” one. Each decision type requires a clear statement of the outcome or goal.

What is an example of consumer behavior?

Consumer behavior or consumer buying behavior are all the aspects that affect consumers’ search, selection, and purchase of products. An example of a new trend developing in society is children’s influence on their parents’ purchases. … Kids today are major factors in the purchase of expensive products.

How culture influences consumer buying Behaviour?

Culture influences what feels right, normal and desirable. Retailers that ask consumers to swim against the social current are making it harder for the consumer to choose their services. It’s usually better practice to make it possible and easy for consumers to choose your product within their cultural comfort zone.

What are the factors affecting consumer decision making process explain?

An individual’s decisions are influenced by personal factors such as a buyer’s age and life cycle state, occupation, economic situation, lifestyle, and personality and self-concept. Consumers’ change during their life and buying of products alter depending on age and stage of life.

What factors affect purchasing decisions?

Many different factors can influence the outcomes of purchasing decisions. Some of these factors are specific to the buying situation: what exactly you are buying and for what occasion. Other factors are specific to each person: an individual’s background, preferences, personality, motivations, and economic status.

What are the 5 stages of consumer buying process?

5 Essential Steps in the Consumer Buying ProcessStage 1: Problem Recognition.Stage 2: Information Gathering.Stage 3: Evaluating Solutions.Stage 4: Purchase Phase.Stage 5: The Post-Purchase Phase.