Why Should I Trademark My Name?

Why do I need a trademark?

Trademarking is an important step for protecting your brand identity.

It will stop competitors from poaching your customers by imitating your brand.

It can also offer you some protection if those copycats do something reputation-damaging..

What are the 3 types of trademarks?

Different Types of TrademarksDescriptive Trademarks;Merely Descriptive Trademarks;Generic Trademarks;

How long does trademark last?

ten yearsYour trade mark registration lasts for ten years from its filing date. You can renew your trade mark registration 12 months before your renewal is due, or up to six months after. You will need to pay extra fees if you renew after the due date.

How does a trademark protect you?

A trademark protects a good or service offered by a company from infringement or damage of reputation by another company. With a trademark, you have legal recourse to sue another company that uses your likeness to further their own business ventures. This includes both registered and unregistered trademarks.

Which One Should I Trademark? It depends. Higher value tends to lie in name recognition rather than familiarity of a logo. Since logos change more often than names, it usually makes more sense to register a standard character mark to protect the business moniker itself.

What are the advantages of a trademark?

Exclusive Rights to The Mark The main benefit of trademarks is registering your brand is exclusivity. That means you will be the ONLY ONE IN THE WHOLE COUNTRY able to sell products and/or services with that name (or even a similar name or mark).

What happens if someone trademarks your business name?

If someone uses your name, simply showing proof that you’ve trademarked the name could be enough to convince a business to choose something else. Most importantly, if you must go to court, you’ll have legal proof that you registered the name. However, you don’t have to trademark your business name to protect it.

Is a trademark worth it?

Cohen says, “If it’s something you intend to do far into the future and it’s of value. One can file an application with the U.S. Patent and Trademark Office if they have a bona fide intent to use the mark on the product. … Filing can be costly, “but it’s invaluable to have protection of that name or product,” Cohen says.

Should I get a trademark or LLC first?

In many cases, a business will want to start the trademark application as soon as their LLC or corporation paperwork is filed. By filing for a trademark prior to launch, you can be sure that your name is protected once you begin commercial sales. However, there may be an even stronger reason to apply early.

Does a trademark protect a domain name?

A domain name can function as a trademark if it is used to identify goods or services and is not used simply as a website address.